What's inside
Every Ingredient.
Every Reason.
Zero fillers. Every ingredient earns its place.
Gut Health
The microencapsulated form survives stomach acid to reach the colon intact, where it directly fuels and rebuilds gut wall cells — colonocytes. The most direct gut-lining intervention available in a pet supplement.
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- Feeds and repairs intestinal epithelial cells
- Strengthens the gut barrier against leaky gut
- Reduces intestinal inflammation
- Supports healthy bowel motility
The preferred energy source for small intestine cells. When the gut lining is stressed through illness or diet change, glutamine reserves deplete quickly. Supplementation supports active repair and regeneration of the intestinal barrier.
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- Maintains integrity of the intestinal lining
- Supports recovery after gut stress or illness
- Reduces intestinal permeability
- Aids protein synthesis in gut mucosa
Feeds beneficial bacteria already in your dog's gut — particularly Bifidobacterium and Lactobacillus. Fermentation of inulin also produces butyrate naturally, amplifying the formula's gut-health effect.
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- Increases populations of beneficial gut bacteria
- Ferments to produce short-chain fatty acids
- Improves stool consistency and frequency
- Supports a balanced gut microbiome
A stable, shelf-safe bioactive from fermented yeast. Beta-glucans 1:3 and 1:6 bind to immune cell receptors in the gut wall, enhancing the body's response to pathogens. No refrigeration required.
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- Strengthens the gut-associated immune response
- Supports a balanced inflammatory response
- Stable alternative to live probiotics
- Clinically studied in companion animals
Skin & Coat
Pre-digested fragments that absorb efficiently and deposit preferentially in skin, coat, and connective tissue. Collagen makes up 70–80% of the dermis — the scaffold that gives skin its elasticity and hair its strength.
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- Improves skin hydration and elasticity
- Strengthens hair shafts — reduces shedding
- Supports a thicker, glossier coat
- Also benefits joint cartilage
The richest plant source of GLA. Unlike standard omega-6, GLA converts directly to DGLA which reduces prostaglandin-driven skin inflammation — particularly effective for dogs with allergy-related skin conditions.
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- Reduces itching and skin inflammation directly
- Restores the skin's moisture barrier
- Effective for allergy-related skin conditions
- Improves coat texture and lustre
The phytosome form binds quercetin to phosphatidylcholine, dramatically increasing absorption. Acts as nature's antihistamine — inhibiting mast cell histamine release at the source of allergic itch.
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- Inhibits histamine release — reduces allergic itch
- Supports balanced inflammatory response in skin
- Higher bioavailability than standard quercetin
- Synergistic with borage oil GLA
Smaller fat globules and higher MCT content than cow's milk make goat milk more digestible. Provides naturally occurring Vitamins A, B2, B12, D, calcium, and phosphorus — and makes most dogs actively seek out their daily serve.
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- Natural Vitamin A — supports skin cell turnover
- Provides calcium, phosphorus, and B vitamins
- More digestible than bovine dairy
- Improves supplement palatability
Joint Support
The sulphate form is the most studied and bioavailable, providing building blocks for glycosaminoglycans — the molecules that give cartilage its cushioning and elasticity. Particularly relevant for large breeds like golden retrievers.
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- Substrate for cartilage synthesis and repair
- Supports joint fluid viscosity
- Slows cartilage degradation in active dogs
Sulphur is essential for collagen cross-linking — benefiting joints, skin, and coat simultaneously. Has demonstrated anti-inflammatory effects in both human and veterinary research and is synergistic with glucosamine.
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- Reduces joint inflammation and soreness
- Sulphur for collagen cross-linking
- Supports connective tissue throughout the body
- Synergistic with glucosamine
Immune Support
The most biologically active form of Vitamin E and a primary fat-soluble antioxidant in cell membranes. Protects the polyunsaturated fatty acids in skin cells from oxidative damage — particularly important given the borage oil in this formula.
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- Protects skin cell membranes from free radicals
- Supports immune cell function
- Works synergistically with Vitamin C
A buffered, non-acidic form gentle on the gut. An essential co-factor for collagen synthesis — without adequate Vitamin C, the collagen peptides in this formula cannot be incorporated into skin tissue effectively.
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- Essential for collagen synthesis — amplifies the collagen
- Supports immune cell activity
- Gentle on sensitive digestive systems
Vitamins & Minerals
Amino acid–chelated form with significantly higher bioavailability than inorganic zinc sulphate. Zinc deficiency is a known cause of coat dullness, skin flaking, and poor wound healing in dogs.
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- Supports skin barrier function and wound healing
- Maintains coat pigmentation and texture
- Absorbs efficiently regardless of gut health status
Key B-vitamin for keratin synthesis — the structural protein forming hair shafts, nails, and the outer layer of skin. Biotin deficiency manifests as dry, dull coat, brittle nails, and flaky skin in dogs.
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- Promotes keratin — the primary hair and nail protein
- Reduces excessive shedding
- Synergistic with zinc for skin and coat
Food-grade anti-caking agent used at minimal levels to keep the powder free-flowing and ensure every scoop delivers a consistent, accurate dose. Inert and passes through the body unchanged.
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- Prevents powder clumping — consistent dosing
- Inert and safe at this concentration
- No pharmacological activity
A note on transparency. Every ingredient in Pawmula is listed with its purpose and mechanism — so you and your veterinarian can make an informed decision about what your dog is taking every day.
Pawmula is a daily maintenance supplement, not a therapeutic intervention. Always consult your veterinarian before introducing any new supplement, particularly if your dog is on medication or has a known health condition.
Why Pawmula
Not All Supplements Are
CREATED EQUAL
Pawmula is formulated by an Australian PhD vet nutritionist to address what most pet supplements overlook — the gut–skin connection.
| Hazel's Pawmula 3.5g daily serve · powder | Brand A Brand A Soft chew | Brand B Brand B Soft chew | Brand C Brand C Powder | |
|---|---|---|---|---|
| Gut health | ||||
| Protected Sodium ButyrateFeeds gut lining cells directly | ||||
| L-GlutamineGut barrier integrity | ||||
| Inulin PrebioticFeeds beneficial gut bacteria | FOS only | |||
| Yeast Postbiotic / EpiCorImmune modulation via gut | Partial | |||
| Live ProbioticsActive bacterial strains | Postbiotic approach | 5M CFU | 250M CFU | |
| Skin & coat | ||||
| Hydrolysed Collagen PeptidesSkin elasticity & coat quality | ||||
| Borage Oil GLAAnti-inflammatory omega-6 for coat | ||||
| Quercetin PhytosomeBioavailable anti-inflammatory | ||||
| Goat Milk PowderDigestible protein & coat nutrients | ||||
| Omega-3 Fish Oil (DHA/EPA)Coat shine & inflammation | Not included | Cod liver | Omega 3,6,9 | |
| Joint Support | ||||
| Glucosamine SulphateJoint fluid & cartilage | 200mg | 250mg | ||
| MSMConnective Tissue Support | 100mg | |||
| ChondroitinCartilage Cushioning | Not included | 75mg | 50mg | |
| Formula & credentials | ||||
| Formulated by | PhD Vet Nutritionist | PhD + Dietitian | Veterinarian | Brand team |
| Made in | Australia | USA | USA | USA |
| Full mg Doses Listed | Every Ingredient | Partial | Partial | Yes |
| Monthly Supply Cost Based on a 20–30kg dog |
S$40250g · ~30 day supply | ~$26USD | ~$19USD | ~$10USD |
Pawmula is the only supplement in this comparison that addresses gut lining repair, postbiotic immune support, and skin-specific actives in a single daily serve.
Shop PawmulaCompetitor ingredient information sourced from publicly available product labels as of 2025. Hazel's makes no medical claims. Always consult your veterinarian before introducing a new supplement.